The 48th Annual San Francisco Wine Auction is honored to announce Xochi Birch, OBE, as honoree for the 48th Annual San Francisco Wine Auction on Saturday, February 22, 2025, at the Palace Hotel. This premier philanthropic evening unites wine enthusiasts and community leaders in support of The Guardsmen's mission of creating opportunities for youth from under-resourced communities.

Xochi's impact spans from technology pioneer to wine innovator as the owner of Moon Hollow Estate in Sonoma's Moon Mountain District. The vineyard (certified by the California Certified Organic Farmers (CCOF)) produces remarkable high-elevation wines while embodying her commitment to sustainability and craftsmanship. Through Battery Powered, the philanthropic initiative of The Battery social club she co-founded, Xochi has directed nearly $30 million to early childhood education, childhood nutrition, and vulnerable youth—all of which is aligned with The Guardsmen's mission of transforming young lives.

Xochi joins an illustrious roster of past honorees including Jean-Charles Boisset of the Boisset Collection, Carlton McCoy of Lawrence Wine Estates, and Joe and Patricia Harbison of Harbison Estate Wines - all visionaries who have shaped the California wine industry while demonstrating an extraordinary commitment to philanthropy.