Honoree Announcement

The 48th Annual San Francisco Wine Auction is honored to announce Xochi Birch, OBE, as honoree for the 48th Annual San Francisco Wine Auction on Saturday, February 22, 2025, at the Palace Hotel. This premier philanthropic evening unites wine enthusiasts and community leaders in support of The Guardsmen's mission of creating opportunities for youth from under-resourced communities.

Xochi's impact spans from technology pioneer to wine innovator as the owner of Moon Hollow Estate in Sonoma's Moon Mountain District. The vineyard (certified by the California Certified Organic Farmers (CCOF)) produces remarkable high-elevation wines while embodying her commitment to sustainability and craftsmanship. Through Battery Powered, the philanthropic initiative of The Battery social club she co-founded, Xochi has directed nearly $30 million to early childhood education, childhood nutrition, and vulnerable youth—all of which is aligned with The Guardsmen's mission of transforming young lives.

Xochi joins an illustrious roster of past honorees including Jean-Charles Boisset of the Boisset Collection, Carlton McCoy of Lawrence Wine Estates, and Joe and Patricia Harbison of Harbison Estate Wines - all visionaries who have shaped the California wine industry while demonstrating an extraordinary commitment to philanthropy.

Auction Timeline

  • This private reception is designed to celebrate those who are working to make a positive impact in their communities and beyond. It's a chance to network with like-minded individuals, share ideas and stories, and connect with the wider community of philanthropists and changemakers who attend our auction each year.

  • One of the highlights of the 48th Annual Charity Wine Auction at The Palace Hotel is the Pouring Wine portion of the event. This is a unique opportunity to taste and bid on some of the world's most exceptional wines, including offerings from renowned wineries such as Larkmead, Sire, and Repris. Whether you're a seasoned wine collector or just starting out, the Pouring Wine portion of the auction is not to be missed.

  • The Seated Dinner and Live Auction at the 48th Annual Charity Wine Auction at The Palace Hotel promises to be a night to remember. During the live auction, guests will have the opportunity to bid on a range of incredible items, including international trips, private wine tastings, and much more. We're thrilled to announce that we'll also be honoring Carlton McCoy during this time, in recognition of his exceptional contributions to the world of wine.

  • After the excitement of the Live Auction, the night is far from over. Join us for the After Glow, a chance to keep the party going with great music, delicious drinks, and lively conversation. Our talented DJ will keep the energy high as you dance the night away with fellow auction-goers and celebrate another successful year of giving back. The After Glow is the perfect way to cap off a truly unforgettable event.

PACKAGES Available

tables are available now!

online bidding for silent lots COMING SOON

Premium packages offered and browse the various categories including Cult Classics, Experiences, Wine Tastings and Old & Rare. Also, flag desired Lots for future bidding when the Silent Auction commences on Wednesday, February 12, 2025. Plus, our new Buy it Now section provides access to award-winning wines for you to purchase for your dinner table.